Elevate Strategies

Founder and Principal Consultant

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Consultant and analytics subject matter expert specializing in data-driven strategic planning and execution within the nonprofit and local government sectors primarily via Google Cloud Platform  solutions.  Significant projects and clients include:

• Lyft driver outreach program in the wake of COVID-19 quarantine orders,
• $5M Houston-area Census digital marketing, SMS marketing, direct mail and patch-through phone campaigns, 
• $150M national voter registration direct mail and digital marketing campaign,
• Houston-area COVID direct cash assistance applicant prospecting

Ardurra

Senior Consultant

• Advising the City of Houston Housing and Community Development Department to optimize administration of the following HUD grants:
  • CDBG-DR Hurricane Harvey, $1 billion
  • CDBG-DR 2015 Floods, $12 million
  • CDBG Entitlement, $12 million
• Dissected and overhauled process flow for entire team resulting in unification of the team and standardization of how applicants are processed, including decrease of 66 days in processing time
• Constructed and deployed inaugural analytics and reporting products resulting in data-driven decision making across all levels
• Led efforts to remodel and expand development of applicant tracking system to:
  • automate team’s workflow and increase efficiency resulting in faster applicant processing
  • capture required data for incorporation in reporting and analytics products

Democratic National Committee

Director of Data

• Directed data science, voter targeting, data acquisition, data infrastructure, and technical support teams
• Deployed SMS experiment in Alabama 2017 special election for U.S. Senate delivering 7% of Senator Doug Jones’ winning margin
• Led efforts to develop and deploy a web application that calculated overlapping competitiveness of various elections down to the local level — allowing stakeholders to make data-driven resource allocation decisions quickly
• Directed multiple large scale projects:
  • producing 2018 turnout estimates,
  • first ever data cataloging of DNC data warehouse,
  • retuning unregistered voter estimates down to the census blockgroup level,
  • compilation of national datasets: 7,000+ elected officials and election calendar reference

Hillary for America

National Regional Analytics Director (Florida, North Carolina, Nevada, Colorado)

• Increased voter registration collection rates by 31% by overhauling voter registration dashboard reporting via SQL/Tableau and regularly advising state leadership on methods to increase collection rates and sourcing best practices from other states’ programs
• Optimized SMS voter contact efforts by implementing an automated, rank order voter segmentation process via SQL and Python, resulting in 15 unit increase in daily average get-out-the-vote (GOTV) score of voters messaged
• Scaled up and automated national GOTV segmentation process via Python and SQL (for both SMS and phone target voters), resulting in 95% reduction in production time
• Managed workforce of 30+ across 5 locations, including 7 direct reports
• Developed and executed states analytics strategy – regularly communicating findings and insights to both national and state leadership

Primary States Analytics Lead

• Managed 20+ state-specific voter contact analytics strategies during the Democratic national primary, including Super Tuesday
• Executed all voter contact targeting for phone, canvass, and SMS program
• Automated voter contact targeting efforts, later implemented nationally for general election

Adrian Garcia for Mayor (Houston, TX)

Deputy Campaign Manager

• Implemented a cost-savings of 17% in regards to cable advertising buys via set-top box voter targeting utilizing predictive models and SQL in one of the first direct subscriber-targeting partnerships with Comcast
• Directed analytics, digital, and voter contact programs with $5M budget and managed 3 direct reports
• Executed all campaign voter targeting: cable set-top box, digital, focus group recruitment, voter contact, direct mail
• Automated all senior- and candidate-level reporting

Battleground Texas / Wendy Davis for Texas

Director of Data

• Optimizing GOTV voter contact efforts via:
  • real-time GOTV hotspot mapping via ArcGIC/QGIS
  • calculating hotspot score via SQL/Python, and
  • continuously directing external GOTV capacity from partners (Planned Parenthood, Texas Organizing Project, paid canvass teams, etc.) during last month of the election
• Managed team of 5 direct reports and 2 separate analytics programs with combined campaign budgets of $50M
• Duties included advising campaign leadership on resource allocation, all regular & ad-hoc reporting, designing data entry, acquisition, and ETL systems, training 250+ employees on campaign systems

Obama for America

Deputy Director of Data (Colorado)

• Developed an automated, daily Turf Prioritization reporting system which rank ordered precincts by GOTV value for the entire staff & volunteer hierarchy (aggregated on the precinct level) – system was adopted nationally thereafter – Colorado was the only battleground state to outperform external and internal predicted vote share
• Advised the 8 most populous regions in Colorado on data-driven voter contact strategy
• Oversaw all regular & ad-hoc reporting for the state
• Trained 100+ staff on campaign data entry and lead generation system (beginner to advanced levels)